Bernard Magrez is the owner of 4 Grand Cru Classés in Bordeaux - the legendary Château Pape Clément, Château La Tour Carnet, Château Fombrauge and Clos Haut-Peyraguey, and more than 42 vineyards around the world.
For the last two years, we have assisted the brand in further penetrating the China market, bringing the luxury experience online.
We initiated a competitors’ social media analyses to estimate investment and effort to gain market shares.
We developed communication brand guidelines and revamped the social media template to achieve consistency between the brand’s own channels and other marketing activities.
We developed a simpler user interface for the website and integrated it with local social media channels to better communicate with a mobile-savvy audience.
We produced a series of livestream videos, matching top wine experts with luxury lifestyle KOLs and culinary professionals.
We built the brand’s digital foundation with the registration of Baidu Baike, and developed an integrated campaign, reaching both commercial partners and end-consumers with H5 games and dedicated KOLs and press.
We secured the trust of business partners by promoting widely for better brand recognition, while building a large fan base of Grand Crus enthusiasts and buyers.