Andros is a 110-year-old family-owned business from France specialised in producing fruit products, frozen desserts, and sweets.
During the last 3 years, we improved the product positioning of the company’s main product line, conducted thorough market research, and developed a comprehensive packaging solution.
We researched competitors, target audiences, pricing, and brand positioning to establish a design plan. Our qualitative analyses helped to refine the design direction.
To better engage with younger audiences, we developed characters that personified Andros’s healthy and happy values.
We aligned the cartoon characters with a highly functional design strategy that clearly displayed product flavours. We developed convenient packaging for on-the-go parents, featuring a sealable top made for children’s smaller hands and mouths.
The box packaging aligned with the design and satisfied practical needs for convenient transport and shelf display.
For professionals, we developed a serious approach and neatly displayed the product attributes, end users, and specific flavours on the packaging design.
The completed SKU sets offered a variety of easily identifiable flavours, while keeping consistency throughout the line, clearly displaying USP messaging to fit their various target audiences and uses.